Task: Rebranding of Motorsports Volunteering Instagram Account
The objective of this task was to perform a comprehensive rebranding of an Instagram account dedicated to motorsports volunteering. The scope included the redesign of the account's visual elements, focusing on logo design, implementing changes to fonts and color palettes, designing stickers and creating business cards. The central aspect of the project was the complete redesign of the Instagram profile, introducing new post types, highlights, and stories.
Key Deliverables:
Logo Design: Crafting a distinctive and representative logo that aligns with the essence of motorsports volunteering.
Fonts and Color Palette Change: Implementing a new set of fonts and a color palette that resonates with the motorsports theme, ensuring visual consistency across all elements.
Instagram Profile Redesign: This involved a holistic transformation of the Instagram profile. Specific elements included:
New Post Types: Introducing engaging and visually consistent post formats that complement the motorsports theme.
Highlights: Creating themed highlights to organize and showcase key content areas.
Stories: Crafting visually appealing and informative stories that enhance the overall storytelling aspect of the account.
Fully Redesigned Feed: Ensuring the entire Instagram feed is aligned with the project idea, creating a cohesive and visually appealing representation of motorsports volunteering.
The successful completion of this task resulted in a fully rebranded Instagram account that effectively communicates the passion and spirit of motorsports volunteering through a visually cohesive and engaging presence.
